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news RoR Launches Membership Research Survey to Enhance Member Experience and Engagement

8th November 2023

Retraining of Racehorses (RoR), British Horseracing's official charity for the welfare of horses who have retired from racing, is excited to announce the launch of its first membership research survey, designed to gain valuable insights from our members to improve our services and better tailor our offerings to their needs.

As part of our ongoing commitment to enhancing the RoR membership experience, we are conducting this survey to understand the unique needs, preferences, and expectations of our members.

All RoR members who have opted in to receive marketing emails from RoR will receive an email with a bespoke survey link. The survey is designed to be comprehensive, taking a maximum of 15 minutes to complete.

Vicky Vine, RoR’s Director of Fundraising, Marketing and Communications, said: “The survey will help us achieve several important objectives, including assessing member satisfaction, investigating factors that contribute to member retention, and exploring opportunities for increasing membership and RoR registrations. We will also measure member engagement levels, understand the impact RoR makes, evaluate the effectiveness of our communication channels, and work to build a stronger sense of community within our membership.

“Your participation in the survey is a crucial step in shaping the future of RoR. We invite all our members to join us in this effort and make a difference in our mission to safeguard the wellbeing of all former racehorses.”

To show our appreciation for members’ time and input, all participants who complete the survey will have the opportunity to enter a free prize draw. Two lucky winners will receive High Street shopping vouchers.

ENDS

For more information, please contact Vicky Vine, Director of Fundraising, Marketing and Communications, at RoR, vvine@ror.org.uk or telephone 07467 182825.

Notes to Editors

Retraining of Racehorses

Founded in 2000, Retraining of Racehorses (RoR) is British Horseracing's official charity for the welfare of horses who have retired from racing. We believe every former racehorse deserves a life well lived, throughout every stage of their life. For more information visit www.ror.org.uk

RoR Membership research survey 2023

Data use statement

Personal data, including members’ emails and names, will be used exclusively for the purpose of sending out the survey.

All respondent information (names, email addresses, IP addresses, and custom data) will be omitted from the survey results, ensuring the complete anonymity of responses.

Participation in the free prize draw is voluntary, and the information provided for entry will be used solely to notify the winners.

Free prize draw

As a token of our appreciation, all participants who complete and submit the survey will have the opportunity to enter into our free prize draw to win one of two prizes:

• One £100 e-gift card from Love2shop

• One £50 e-gift card from Love2shop

Winners will be chosen at random from all eligible entries. Winners will be notified no later than Monday, 18 December 2023. The full Prize Draw Terms and Conditions are available on request. Please contact vvine@ror.org.uk to request a copy of the T&Cs.

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