News RoR member research shapes future direction

In a bid to better understand the needs and preferences of its members, Retraining of Racehorses (RoR) conducted its inaugural membership research survey in November 2023. The findings from this extensive study have not only illuminated key insights but have also played a pivotal role in shaping RoR's strategic direction for the coming years.

With over 1200 responses received from a pool of more than 10,000 members, the survey provided a comprehensive understanding of the demographic makeup and aspirations of the RoR community. Furthermore, the research shed light on the diverse activities members engage in with their former racehorses, with hacking, dressage, and showjumping emerging as popular choices.

One of the most compelling findings of the research pertained to the motivations behind members' decision to join RoR. Community engagement, support in retraining, and access to competitions and resources were cited as primary reasons, underscoring the multifaceted role RoR plays in the lives of its members.

The research also delved into the realm of competition membership, revealing a strong inclination towards renewing memberships among participants. However, it also highlighted areas for improvement, such as enhanced offerings in competition for both grassroots and more advanced riders.

In response to the findings, RoR has embarked on a series of initiatives aimed at enriching the member experience and addressing key areas of concern. These include collaborating with national governing bodies to expand sporting opportunities, revisiting membership fee structures, and enhancing communication channels to better engage with members.

Moreover, the research has informed RoR's approach towards education and community-building initiatives, with plans underway to introduce a range of events tailored to member preferences and interests.

In recognition of the invaluable feedback provided by its members, RoR is committed to implementing meaningful changes that resonate with the needs and aspirations of its community.

The results of this research were used when developing the RoR Strategy 2024-2026, enabling us to ensure members needs were at the forefront of mind when developing our goals and priorities over the next three years.

Read the 2023 member research summary

For any further information, please contact Vicky Vine, RoR Director of Fundraising, Marketing and Communications.