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news RoR launches monthly hacking challenge with Ridely: Kindly supported by Allen & Page

27th June 2024

Retraining of Racehorses (RoR) is delighted to announce the launch of the RoR Ridely Hacking Challenge, in partnership with equestrian app Ridely, and kindly supported by horse feed manufacturer Allen & Page. This innovative monthly challenge encourages RoR members to track their rides outside the arena using the Ridely app, earning virtual medals for their achievements.

The challenge is open to all RoR members and their RoR registered horses and begins on 1 July 2024. After creating an account on Ridely and linking your RoR member profile, you will receive an RoR badge on your Ridely profile and be able to take part in the challenge.

The app will automatically record your progress throughout the month. After seven hacks riders earn a virtual bronze award, after 14 hacks a virtual silver award is earned. Over 21 rides in the month earns RoR members a virtual gold award.

Vicky Vine, Director of Fundraising, Marketing and Communication at RoR said: “We are thrilled to introduce this new hacking challenge to our members through our partnership with Ridely. This initiative offers an opportunity for members who do not compete with their horses to engage with RoR activities, while also providing a fresh challenge for those who do compete. We are grateful to Allen & Page for their generous support, which allows us to offer this initiative completely free of charge to our members.”

Ingrid Sundqvist CEO of Ridely said: “We're thrilled about our partnership with RoR. Education is the foundation of welfare, and at Ridely, the wellbeing of horses is at the heart of everything we do. RoR does an incredible job ensuring that former racehorses find loving homes and fulfilling lives after their racing careers. Supporting RoR members through Ridely feels truly rewarding and aligns perfectly with our mission.”

Allen & Page said of its support: “Thoroughbreds are a wonderfully versatile breed that often make fantastic hacking partners. We love talking to owners about their Thoroughbreds and offer feeding advice whether they are happy hackers, eventing superstars, dressage divas or retired golden oldies. We have helped many owners find their ex-racehorse a suitable feed whether the horse is fizzy, lazy, requires more weight or needs more energy. Working with RoR on the RoR Ridely Hacking Challenge is a great opportunity for us to help more RoR owners with feeding advice and to support owners in getting out and about exploring our beautiful British countryside.”

For more information on the challenge visit


Notes for Editors

For more information, please contact Becci Thompson, Marketing & Communications Executive, RoR, or telephone 07881 286441.

How to sign up to the RoR Ridely Hacking Challenge

The challenge is open to all RoR members and their RoR registered horses. After creating an account on Ridely and linking your RoR member profile, you will receive an RoR badge on your Ridely profile and be able to take part in the challenge.

New to Ridely

If you are new to Ridely, simply download the Ridely app from the App Store or from Google Play and create an account using the same email address you use for your RoR account. On sign up, you will see a pop-up asking if you would like to integrate your RoR horse(s) onto your Ridely account. Your RoR registered horse(s) will now appear on your Ridely account, and you can join the challenge.

Existing Ridely user

If you are an existing Ridely app user, you will be able to sync your RoR account through the settings menu in the Ridely app. Firstly ensure that you have the latest version of the app downloaded from the app store. Then click ‘Connect to RoR’ from the settings menu and your accounts will sync and you will be able to join the challenge. You must be using the same email address for both Ridely and RoR to ensure your accounts sync correctly.

Account not found

If you receive an "account not found" message while attempting to sync your accounts, it may be due to one of the following reasons:

a) You are using a different email address on Ridely than the one registered with RoR
b) There are no RoR registered horses associated with your account

If neither of these reasons apply, please contact us at with details of the issue you are experiencing.

About RoR

Founded in 2000, Retraining of Racehorses (RoR) is British Horseracing's official charity for the welfare of horses who have retired from racing. We believe every former racehorse deserves a life well lived throughout every stage of their life.

About Ridely

Founded in Sweden, Ridely has quickly risen to become one of the equestrian world’s fastest growing apps. Ridely’s mission is to give every equestrian access to world class learning, essential tools and endless inspiration.

About Allen & Page

Originally established in 1936, Allen & Page is a family-owned business with a wealth of experience producing and selling non-GM animal feed. Originally based at the mill at Quayside, Norwich, before moving to a larger, more modern mill in Shipdham, Norfolk, the company is now one of the most trusted and used brands within the United Kingdom. Allen & Page is proud to hold the Royal Warrant from HRH King Charles III.

In 2001, Allen & Page launched Calm & Condition, the original fully balanced mash feed, followed by Fast Fibre in 2007, and have not looked back since. With nine soaked feeds in the Barley Molasses Free and Specialist ranges, plus non-soaked options available, Allen & Page provide a nutritional solution for all horses and owners. Allen & Page is always investigating new ways to help owners provide the best nutrition for their horses and ponies, drawing on the experience and knowledge gained from almost a century of making horse feed, alongside keeping up with all the latest scientific research.

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